We do not need pretentious books for the wealthy

“I could be proud of the million Penguin books for whose typography I was responsible. Beside them, the two or three luxurious books I have designed are of no importance. We do not need pretentious books for the wealthy, we need more really well-made ordinary books.”
(Jan Tschichold, in Jan Tschichold, Designer: The Penguin Years de Richard Doubleday, p. 140)

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Filed under Soltas, Tipografia

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