Ballard tipográfico

Retiradas de um bom volume monográfico publicado em 1984 pela RE/SEARCH (n. 8/9), estas são quatro experiências de J.G. Ballard numa nova forma de romance, compostas como se tratassem de anúncios publicitários em revistas científicas (sendo que essa foi a matéria prima de onde o autor retirou os elementso destas colagens). São da primeira metade dos anos de 1960, e foram publicadas na revista Ambit (publicação essa paga por Ballard, como se, realmente, de anúncios se tratassem!), revista da qual foi o editor de “prosa” durante muitos anos.
A Ambit serviu de laboratório “visual” para o escritor (foi nela que pré-publicou um excerto de The Atrocity Exhibition em 1970), da mesma forma que a New Worlds de Michael Moorcock, entre 1967 e 1971, também lhe permitiu experiências formais muito arrojadas, influenciadas, em grande medida, pelo seu convívio com alguns artistas da vanguarda londrina da altura, em especial Eduardo Paolozzi (de quem se publicou há pouco tempo o seu trabalho gráfico para a mesma Ambit, num volume chamado The Jet Age Compendium).

ADDENDUM e CORRECÇÃO: O sempre atento Michael Moorcock enviou-me, por email, e por sugestão do editor da Savoy e antigo colaborador da New Worlds Mike Butterworth, a informação de que afinal estes spreads foram publicados na New Worlds e não na Ambit (Martin Bax, o director da Ambit, apenas ficou com eles e tinha-os encaixilhados e bem confortáveis em cima da lareira).

TYPOGRAPHICAL BALLARD
These four samples of J.G. Ballard‘s 1960’s experiments on a new form of novel were originally published in the magazine Ambit, and were taken from a very informative issue of RE/SEARCH on Ballard, published in 1984. They look like ads in scientific magazines (which were precisely the source material for these collages) and their publication in Ambit was actually paid by the author as advertisement! Ballard used Ambit, of which he was “prose editor” for many years, as a visual laboratory, as he did, in a way, with Michael Moorcock’s New Worlds in its most radical period, from 1967 to 1971. He was by them greatly influenced by his friend the artist Eduardo Paolozzi’s work, whose graphic work for Ambit was recently published in a volume called The Jet Age Compendium.

Addendum and correction: I just got this email from Michael Moorcock to correct me on where exactly were these spreads published. And who better to do so than him? Here’s what he wrote:

Cheers, Pedro.
Mike Butterworth says
Mr F is Mr F stuff never appeared in Ambit at all but only in NW. He quoted Pringle on the subject (always the most conscientiously researched). Turned out Jimmy had given them to Martin Bax who’d had them framed. They were then exhibited in Barcelona, thanking Bax, thus the confusion.
All best,
Mike

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